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Through its team of seasoned and successful industry professionals, the ALLIANCE DEVELOPMENT SERVICES management team has expertise in numerous facets of the real estate investment business including, but not limited to: capital formation, investment analysis, property acquisition, property rehabilitation, asset management and asset disposition.

Meet our management team members below.

construction crew on the job



Gregory La Marca


GREG LA MARCA is Alliance’s President/CEO and generally handles acquisitions for the Company. Greg has spent 36 years in residential construction, brokerage, investment, and development, being involved in virtually every phase of the residential building and development process, including project management and acquisitions. Greg is currently responsible for the overall management of Alliance Development Services, Inc. (ADS). ADS is a full service real estate development consulting firm specializing in high-level development services including entitlement, project management, and general contracting. At ADS, Greg has assembled a team of highly regarded industry professionals that he helps guide in coordination with local governments, architects, engineers, and numerous other consultants, ensuring that ADS projects run timely and on budget. 

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Prior to ADS, Greg was a founder of G5 Enterprises, Inc. and was intimately involved with the company’s entire operation, including acquisitions, forward planning, project management, and project finance.  G5 Enterprises, a residential syndication and development corporation based in San Diego, has completed many successful projects in land development, single-family construction, and condominium conversions throughout California. Greg has directed and coordinated all aspects of the entitlement, construction, and disposition of hundreds of residential units and approximately a half-billion dollars’ worth of new home, townhome, condominium, multi-family, and hospitality projects that are either completed or in the ADS development pipeline. 

Greg’s primary responsibilities at ADS are acquisition and finance, which includes early-stage project feasibility and financial analysis during due diligence. As CEO, he is responsible for initial project vision, pro forma budgeting, entitlement, plan development, project specifications, comprehensive final budgeting, legal documentation and packaging, all debt lender and JV equity partner reporting, and management of any outside sales and marketing entities. 

James Wait


JIM WAIT has combined senior management and leadership careers and experience in both the homebuilding and accounting industries spanning the past 35 years. He brings Alliance Development Services a combination of strong financial and accounting skills coupled with the practical technical and management experience necessary to underwrite and manage housing and land development investments. Before joining Alliance in 2010, Jim had held both the Chief Financial Officer position and the Chief Operating Officer title for a successful mid-sized land development and homebuilding company, Mc Comic Consolidated, Inc. and Trans West Housing, Inc. At Mc Comic, Jim oversaw development, operations, construction and sales of over 300 homes per year, leading the multi-division California-based firm of over 100 employees. He took a “hands-on” approach to all aspects of finance and banking relations, in addition to joint venture structuring with third party capital providers. Over the last 20 years Jim has been involved with the development and build-out of over 5,000 lots and homes.

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Earlier in his career, he held management positions in both local and regional accounting firms.  Jim is a Certified Public Accountant and has held an active license for over 25 years.

Jim graduated from San Diego State University and obtained his Certified Public Accountant designation in 1984.  He has participated in the activities of several homebuilder related associations including the San Diego County Building Industry Association, the Urban land Institute, Construction Financial Management Association, and the National Association of Homebuilders.

Mac Stead


MAC STEAD is responsible for all construction operations including project pro forma statements and timelines. As Director of Construction for Alliance over the last 10 years, Mac has overseen and completed multiple projects including hotels, apartments, and for-sale housing. He provides valuable cost analysis and scheduling insight during evaluations based on his 35 years in construction management. His strong background in purchasing makes him an ideal choice for defining and controlling project budgets.

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Mac Stead has participated in virtually all phases of the construction industry from onsite supervision to heading up operations for major builders in Southern California.  Stead’s career in construction began at an early age working with family members building fire roads and a variety of other large-scale projects.  It wasn’t long before he became interested in vertical construction and started framing for a local company that was building apartments and single-family homes in the booming San Fernando Valley.  In a short time, Stead was offered an assistant superintendent job by the Director of Operations for R. B. Mc Comic, Inc.  Over the next six years, he moved to Jobsite Superintendent, then General Superintendent, and then to Purchasing Agent. In 1992, Stead joined Shea Homes, managing the entire purchasing department in the newly formed San Diego division.  After leaving Shea, Stead joined Brehm Companies of San Diego, California as Director of Operations

Jim McMenamin


JIM McMENAMIN has a track record of experience in all phases of real estate and development, supporting project underwriting and due diligence, leading forward planning and entitlement approvals, development, and business plan execution through to completion.

Jim has held key positions with major public builders and private development and construction companies. He served as owner-management representative for institutional investors, private investment, and development clients. He has been a key player in real estate transactions throughout Southern California, involving thousands of homes. He has managed, from start to finish, the planning, and development of residential and mixed-use communities, ranging from small “infill” sites to large master-planned developments.

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Jim’s network of relationships throughout the real estate industry is unique and exceptional. He has an extensive background of acquisitions, development, construction and sales. As a team member, his experience is a great asset, having worked with multiple governmental jurisdictions and agencies, managing teams of consultants, contractors and subcontractors. He is widely considered one of the very best people in the San Diego development community in the area of entitlement and forward planning.

A graduate of UCLA with a B.A. in English, Jim is a California licensed real estate broker and building contractor.

Richard A. Snyder, CPM


RICK SNYDER has been a real estate professional since 1974 and is President and Owner/Broker of R.A. Snyder Properties, Inc. located in San Diego, California. Established in 1988, R.A. Snyder Properties, an Accredited Management Organization (AMO), has evolved into one of the most respected and innovative real estate companies in San Diego, California. Rick is a Certified Property Manager (CPM) and a Counselor Real Estate (CRE). R.A. Snyder Properties currently manages over 6,000 apartments throughout San Diego County. Additionally, the company is actively involved in the consultation and management of numerous new construction infill projects.

As a real estate expert, Rick has also become one of the most sought-after experts in the field of real estate litigation. He has testified in cases throughout California, Arizona, Nevada, Georgia and Missouri. 

Mike Platzer


MIKE PLATZER has over 30,000 multi-family units under his belt and is the West Coast’s leading construction executive in the field of high-density and podium style housing, and is a commercial development expert. His expertise includes all aspects of the building and design process, from the planning and development stages to construction and turnovers.

Mike’s construction career started as an apprentice carpenter and he has gone on to become a widely respected innovator in the field of Construction and Development Management. He has worked as both project and construction managers for some of the largest commercial developers and builders in the country including Western Pacific/DR Horton, President of Operations (urban condominiums) to JPI, VP of Construction (multi-family) to Garden Communities as an outside consultant (multi-family), Milex Construction Principal, Project Manager and VP of Construction (multi-family) and CA Larsen (hospitality), and more.

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He has designed, developed, and tested receiving multiple new UL®-approvals for several design innovations and has successfully worked with building officials in California to modify key building code requirements. These achievements have resulted in better structures that have reduced costs representing higher yields than would have otherwise been possible.   Mike is well known for his ability for “designing out” problems at the beginning of projects, maintaining tight control over budgets, schedules, processes, and quality control while seeking out the best and most cost-effective methods and materials.

His practical hands-on experience has proven to be a winning combination that serves his clients and the community extremely well. According to Mike: “What happens after the project is complete is an important element in making future projects even better.”

Joe Garza, Project Management for Alliance Development

Joe Garza


JOE GARZA has over 39 years of real estate development and construction experience. His experience includes design, development, construction, project management and superintendent of residential and commercial projects from small remodels to large-scale multi-million dollar residential and commercial developments. He possesses a wide range of construction and development knowledge through hands-on experience including oversight of RFQ’s, RFP’s, BIM modeling, proposals, managing multiple projects simultaneously, value engineering, cost estimating, scheduling, planning, plan reviewing, budgeting, permit processing, as well as managing office staff and consultants. As the Project Manager / Superintendent he is responsible for all aspects of the projects, from inception to completion.

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Joe is a hands-on Project Manager/ Superintendent working for the successful completion of our projects while maintaining the highest standards of quality, safety and ethics. As a Superintendent, he coordinates and directs all daily job site activities, such as schedules coordinating all subcontractors and consultants. Joe’s goals are to ensure that the schedule, manpower, and specified material requirements of the project are maintained to bring our projects in on time and on budget.

Joe’s experience is vast and includes: Oakwood Communities Oak Park, a 108-unit, mixed-use project in Otay Ranch, CA; Fish Market Restaurants in San Diego and Palo Alto, CA; Wagon Wheel Junction with 219 apartments in Oxnard, CA; Fraternity Row at San Diego State University, CA; The Lofts, an 11-story, mixed-use in downtown San Diego, CA; Diega, a 41-story, 617-unit, mixed-use high rise in downtown San Diego, CA; Palo Fire Station, a 25,000 sq. ft., 2-story fire station for the Palo Band of Mission Indians; and Grand Pacific Resorts, a 57-acre grading project for Grand Pacific Hotel and Resort.

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